Case Study: Global Management Consulting Firm gathers actionable influencer research data with Later Influence

How a global management consulting firm executed a fast-paced research initiative, powered by Later

Global Management Consulting Firm partnered with Later Influence to support a fast-paced research initiative for a customer exploring a potential social media business venture. The firm needed to gather thorough, actionable insights from a broad mix of micro- and macro-influencers and content creators, but had only two weeks to collect responses and interviews.

Later Influence used its influencer platform to run a two-step research process: an anonymous survey followed by screened 30-minute Zoom interviews. Later sourced participants, managed scheduling and communication, and handled payments, resulting in 300 survey responses and 15 completed interviews within two weeks.