Case Study: Century 21 Department Stores achieves 78.2k engagements and $0.32 CPE with Later Influence

Century 21 Department Stores - Customer Case Study

Century 21 Department Stores partnered with Later Influence to scale influencer-generated content and drive measurable social engagement. Using Later Influence’s influencer marketing platform to recruit and manage micro-influencers, Century 21 aimed to collect authentic UGC and quantify campaign performance across social channels.

Later Influence enabled 100 micro-influencers to create UGC that delivered 78.2k total engagements and an estimated 7.8M impressions, with a $0.32 cost per engagement (CPE) and a $3.16 CPM. The platform’s content gallery showed many high-performing posts (likes often in the 900–1,800 range with multiple comments), demonstrating strong organic engagement and efficient reach driven by Later Influence.

Century 21 Department Stores