Case Study: Alice & Olivia achieves 158K engagements and 15.2M impressions with Later Influence

Alice & Olivia - Customer Case Study

Alice & Olivia partnered with Later Influence to scale authentic social content and drive engagement for a branded T‑shirt campaign. Later Influence deployed its influencer marketing and UGC program to recruit and manage micro‑influencers, collect user‑generated content, and centralize campaign reporting and content management.

Later Influence’s micro‑influencer campaign produced 100 micro‑influencers who created UGC, generating 158k total engagements and an estimated 15.2M impressions with a CPE of $0.06 and CPM of $0.66. The campaign delivered a high‑engagement content grid of posts wearing Alice & Olivia shirts, boosting social proof and measurable reach while keeping acquisition costs low.

Alice & Olivia