Case Study: a search engine giant improves retention with LatentView Analytics

Search Engine Giant improves retention with LatentView Analytics by targeting silent sufferers

Search Engine Giant faced a challenge with customer retention, as its user base was not properly segmented based on behavior. This lack of segmentation prevented the company from taking targeted actions to improve its subscription retention rates. To address this, they partnered with LatentView Analytics for a data and analytics solution.

LatentView Analytics implemented a solution that segmented customers into groups such as "silent sufferers" and "vocal sufferers" based on their behavior after experiencing a product defect. They performed a deep-dive analysis into these defects and designed a dashboard to compare retention patterns. This enabled Search Engine Giant to run targeted campaigns specifically for the "silent sufferer" segment, which improved the efficiency of its customer retention efforts.