Case Study: a leading snack foods and beverage manufacturer boosts dollar share during key events with LatentView Analytics

Leading Snack Foods & Beverage Manufacturer boosts dollar share with LatentView Analytics in 8 weeks after Thanksgiving

A leading snack foods and beverage manufacturer faced the challenge of a lack of in-depth understanding of consumer demand moments around specific events, which hampered their targeted marketing efforts. To address this, they partnered with LatentView Analytics for a social listening and text mining solution.

LatentView Analytics implemented a solution that used comprehensive text mining (NLP) to analyze social conversations around ten key events. This provided insights into emotional and contextual drivers, enabling more precise marketing activation. The results were significant, with the client improving their dollar share across key events. Most notably, they captured a $158 million opportunity during an eight-week period after Thanksgiving.