Case Study: a leading home appliances and repair services provider boosts revenue with LatentView Analytics media mix modeling

Leading Home Appliances and Repair Services Provider boosts revenue 2.3% in 6 months with LatentView Analytics

A leading home appliances and repair services provider faced a challenge with its marketing effectiveness, as its media mix spend effectiveness had declined by 5% for two consecutive years. To address this, they partnered with analytics vendor LatentView Analytics to improve their media budget allocation and cost per acquisition.

LatentView Analytics implemented a solution using multi-variate linear models for paid channels and attribution models for non-paid channels, which were optimized at a product and channel level. By implementing the recommendations from this Media Mix Model, LatentView Analytics helped the client achieve a significant revenue increase of 1.9% for Home Repair and 2.3% for Home Improvement within a six-month period.