Case Study: a global business and financial software company increases sign-ups by 16% with LatentView Analytics

Global Business and Financial Software Company increases sign-ups by 16% with LatentView Analytics

The client, a global business and financial software company, was struggling to measure the indirect impact of its offline TV advertisements on driving online sign-ups. They lacked a scientific approach to attribute credit for enrollments, which were typically only given to the last digital touchpoint. To address this challenge, they partnered with LatentView Analytics.

LatentView Analytics implemented a solution using a triangulation technique and two regression-modeling approaches to measure the cross-channel impact of TV ads. This analysis identified TV as an important touchpoint influencing sign-up decisions. As a result, the client changed its strategy to continue aggressive investment in TV advertising, which led to a 16% increase in overall sign-ups.