Case Study: a leading gaming company reduces subscription churn with LatentView Analytics

a leading gaming company reduces churn by 3% with LatentView Analytics

The leading gaming company faced the challenge of measuring the incremental impact of its Perks program on subscription churn. Without an experimental setup, the client had no way to quantify how redeeming value-added benefits influenced customer retention. LatentView Analytics was engaged to address this complex problem.

LatentView Analytics developed a machine learning solution using a clustering algorithm to measure incrementality in a non-experimental setup. They identified key user segments and created a quasi-control framework, finding that perk-redeemers churned at a rate 3% less than non-redeemers. This statistically significant result provided the client with evidence to support the program's continuation and potential expansion.