Case Study: Dynasty TV streamlines social media management with Lately

Dynasty TV - Customer Case Study

Dynasty TV, a St. Louis-based collective of media and marketing partners led by Creative Director David Beckford, had more than 85 show hosts and over 200 social media channels to manage. The team needed a way to keep social media scheduling, publishing, tasks, and analytics organized across many clients and platforms without losing control or visibility. Lately, Inc. provided a centralized way to handle this complexity.

Using Lately’s Parent Dashboards, Dynasty TV was able to push content from one parent dashboard to multiple child dashboards while keeping everything organized in one place. Lately, Inc. also helped David enforce messaging, monitor performance, and collaborate across teams more efficiently; after about five months, he had 17 dashboards, 214 connected social channels, and more than 21,000 scheduled posts.

Dynasty TV

David Beckford

Creative Director