Case Study: TextNow achieves reliable audience insights with Latana

TextNow gains monthly brand insights with Latana

TextNow, a mobile provider offering unlimited calling and texting, needed to uncover reliable audience insights on their brand performance. They partnered with the brand tracking vendor Latana to address this challenge.

Using Latana's platform, which employs a Bayesian statistical approach for unmatched data reliability, TextNow gained the ability to segment, analyze, and uncover combinations of audience behaviour. The solution provided TextNow with access to more regular monthly insights on their brand and audience, enabling them to make better-informed marketing decisions.

TextNow