Case Study: PVH achieves real-time brand insights and smarter cross-channel marketing with Latana

PVH tracks brand health across 40 countries weekly with Latana

PVH, one of the world's largest fashion companies, needed to monitor the health of its iconic brands like Calvin Klein and TOMMY HILFIGER at a global scale. Their challenge was to gain high-quality, futureproof insights to support their vision of becoming the highest performing brand group in their sector. To meet this need, they turned to the vendor Latana for its innovative brand tracking solutions.

By implementing Latana's high-frequency brand tracking, PVH gained the ability to measure brand performance weekly, providing near real-time insights into the impact of campaigns. The solution offered a flexible reporting system that streamlined data analysis and reduced internal resource demands. As a result, Latana significantly improved the trust, depth, and efficiency of PVH's entire brand tracking program, providing sharper strategic clarity across the marketing funnel.

PVH