Case Study: Podimo unlocks deeper audience insights with Latana

Podimo deepens audience insights over 3 years with Latana

Podimo, a global podcast and audiobook platform, needed to track its brand performance and gain audience insights as it expanded into new markets and launched new products. To meet this challenge, Podimo partnered with the brand tracking vendor Latana.

Using Latana's custom segmentation capabilities, Podimo was able to tailor its campaigns to distinct audience needs and benchmark its performance against competitors. The solution from Latana enabled the company to allocate resources more effectively, which resulted in significant cost savings and a higher return on investment over their three-year collaboration.

Podimo