Case Study: Novakid tracks brand performance among MENA parents with Latana

Novakid tracks brand performance monthly in MENA with Latana

Novakid, an online English language learning platform for children, needed to track its brand performance among a specific audience: parents of children aged 4-12 in the hard-to-reach MENA region. To overcome this challenge, they partnered with the brand analytics vendor Latana.

Using Latana's brand tracking solution, Novakid gained the ability to generate reliable audience data in these difficult markets. The vendor enabled them to better understand audience behaviors and perceptions, and they can now track their brand performance and insights on a monthly basis.

Novakid