Case Study: reBuy achieves clearer market positioning and uncovers a new sustainability-focused audience with Latana Brand Tracking

How ReBuy defined their market position and gained fresh insights to fuel their rebrand

reBuy had spent 10 years in the market but lost track of who their core audiences were and why customers were defecting to competitors. To clarify their position on key associations like quality and price value and to find new targets, reBuy engaged Latana and used Latana’s Brand Tracker to add robust brand tracking to their marketing strategy.

Using Latana’s Brand Tracker, Latana uncovered a new target—younger consumers interested in sustainability (over 20% of their customer base)—and confirmed that “price value” matters for more than 50% of customers. Latana’s insights showed price-based marketing is driving over 20% of reBuy’s market growth and that reBuy is outperforming competitors on price value, findings reBuy is now using to inform a stronger rebrand.

reBuy

Julieta Romero-Gueto

Online Marketing Manager - Display