Case Study: Novakid achieves reliable monthly brand insights among parents of 4-12 in MENA with Latana

How Novakid uses Latana to track their brand performance amongst parents of children aged 4-12 in the MENA region

Novakid, an online English-learning platform for children aged 4–12, needed reliable brand and audience insights among parents in the MENA region, where their core audience has a low incidence in the general population and is hard to reach with traditional surveys. To solve this, Novakid partnered with Latana to track brand performance using Latana’s interactive ad survey solution that targets parents of 4–12 year olds.

Latana ran interactive surveys across thousands of popular apps and mobile sites, delivering an average of 850 parents per market (e.g., Saudi Arabia and Israel) each month and providing monthly brand measurement with margins of error as low as 2%. Latana’s approach gave Novakid dependable, timely audience data to monitor brand perception versus competitors, react quickly to market changes, and do so at a fraction of the cost of comparable setups.

Novakid