Case Study: N26 achieves 20%+ niche audience growth and market expansion with Latana

How N26 reached a new niche audience and grew their market share

N26, a fast-growing mobile-first bank founded in 2013, wanted to better understand and reach niche audiences—particularly a student segment tied to a student ambassador program across target cities—and to compare that audience’s perception of N26 versus other online and brick‑and‑mortar banks. To do this, N26 partnered with Latana using Latana’s Brand Tracking solution to bring a high‑tech approach to audience segmentation.

Using Latana’s Brand Tracking and its MRP algorithm, N26 measured brand position within a hyper‑targeted student cohort and adjusted messaging and investment across markets. Latana’s solution helped N26 grow the niche audience by 20%+, increase lifetime value, improve brand awareness in Germany and gain market share in the US, while reducing go‑to‑market time and campaign spend.

N26

James Crease

Head of Research and Insights