Case Study: Podimo achieves precise targeting and audiobook market leadership with Latana's custom segmentation

How Latana helped Podimo unlock deeper audience insights with custom segmentation capabilities

Podimo, a global podcast and audiobook platform, faced the challenge of expanding into the audiobook market while maintaining its podcast audience. Lacking granular visibility into how different listener segments perceived its brand—and how competitors fared—Podimo needed continuous, data-driven insights to tailor marketing strategies for distinct podcast and audiobook audiences. To address this, Podimo worked with Latana using Latana’s custom segmentation and brand-tracking capabilities.

Latana implemented advanced custom segmentation to analyze Podimo’s brand performance across podcast and audiobook listener groups, delivering precise comparative insights vs. competitors. As a result, Podimo achieved more accurate targeting, improved campaign performance, measurable growth across key metrics, stronger positioning in the audiobook market, and reinforced podcast dominance—enabling better resource allocation, cost savings, and higher ROI thanks to Latana’s actionable insights.

Podimo

Pernille Bovién

Global Brand Strategy Director