Case Study: Bloom & Wild achieves reliable, flexible monthly brand tracking with Latana

How Latana enables Bloom & Wild to combine industry-leading quality with the flexibility of a DIY survey solution

Bloom & Wild, the online florist known for pioneering letterbox flower delivery, needed a flexible brand performance tracker to keep up with a highly seasonal, fast-moving market. Their initial DIY setup struggled with survey design, reliable sampling frameworks, cumbersome data processing and internal confidence in the results, so they engaged Latana for a more robust brand tracking solution.

Latana implemented a monthly tracker using industry‑tested mobile survey design, modular research modules, margin‑of‑error‑based sampling and automated data processing into a dashboard. As a result, Bloom & Wild now gets reliable, cost‑effective monthly insight—even for narrow segments like females 26–55 who bought flowers online—can add ad hoc modules for seasonal trends, and has significantly reduced internal effort while improving confidence in the data.

Bloom & Wild

Hasan Parvez

Head of Research