Case Study: Emma Sleep achieves cost-effective monthly brand tracking of potential mattress buyers across multiple markets with Latana

How Emma leverages Latana to costeffectively track monthly brand performance among potential mattress buyers in multiple markets

Emma, a global D2C mattress and sleep brand, needed to complement its performance marketing with brand marketing but lacked unified, reliable data to benchmark performance across diverse markets. The company also struggled to reach the niche audience of consumers actively considering a mattress purchase and required a cost-effective, monthly measurement solution—so they engaged Latana to solve these challenges.

Latana implemented a focused survey setup delivered via digital ad channels, using targeted questions to reach roughly 1,000 potential mattress buyers per market each month while keeping costs low. The Latana solution gave Emma reliable, monthly KPIs with margins of error as low as 2%, enabled cross-market benchmarking and trend detection, and fit the company’s brand-measurement budget.

Emma

Ingrid Gross Fray

Head of Brand and Communications