Case Study: AMORELIE achieves continuous, unbiased, cost-effective brand insights with Latana

How AMORELIE uses ad-based sampling to generate high quality data on sexual wellness

Amorelie, a Berlin-based intimate wellness lifestyle brand, faced a research challenge: understanding diverse, often private audiences across markets while avoiding social desirability bias, under‑representation of older or non-urban segments, and high costs in small markets like Switzerland. To address this need for reliable, scalable brand insights, Amorelie engaged Latana’s ad-based sampling and brand-tracking services.

Latana implemented privacy‑compliant, anonymous surveys delivered via ad-based sampling (reaching up to 50 million daily impressions) and provided monthly tracking and methodological support. As a result, Amorelie gained continuous, representative brand performance data, reduced data-generation costs in expensive markets, and used Latana’s actionable insights to optimize marketing and strengthen brand presence across key markets.

Amorelie

Inga Bohn

Head of Brand & Customer Centricity