Case Study: Holvi achieves accurate brand tracking and accelerated growth with Latana

Holvi successfully measured brand performance and accelerated growth

Holvi, a Helsinki‑founded digital banking service for freelancers and small business owners, struggled to reach and measure its niche micro‑business audience and was effectively running brand campaigns blind. To solve this, Holvi turned to Latana’s brand tracking platform, which uses Multilevel Regression and Poststratification (MRP) to accurately track hard‑to‑reach segments and provide reliable audience insights without needing large sample sizes.

Latana’s continuous polling and MRP‑based analytics let Holvi measure brand perception across Finland and Germany, reveal how different audience segments (e.g., Instagram vs. Facebook users) perceive the brand, and detect campaign impact through granular dashboard insights. As a result, Holvi confirmed it is reaching its target audience, saw brand perception increase in key markets, launched a major out‑of‑home campaign informed by Latana data, and now continually adjusts its marketing strategy based on those measurable insights.

Holvi

Jarno Nousianinen

Senior Researcher & Product Owner