Case Study: Headspace achieves accelerated growth through increased brand awareness with Latana

Headspace replicated successful brand campaigns to accelerate growth

Headspace, one of the world’s leading mindfulness apps with millions of users across 190+ countries, needed to move beyond performance marketing and understand the impact of newly launched brand campaigns in Germany, France, and Spain. Lacking prior brand-tracking experience, Headspace selected Latana and its Latana Brand Tracking solution to accurately measure whether their brand advertising was working.

Using Latana Brand Tracking, Headspace analyzed Q1–Q2 2019 data and found that campaigns in Germany drove a clear increase in brand awareness, while Spain and France—where no brand marketing ran—showed a significantly smaller lift. Latana’s insights proved the value of Headspace’s brand advertising, enabling the team to replicate successful German campaigns and accelerate growth into new markets.

Headspace

Ruth Chadwick

Brand Strategist