Case Study: Emma tracks monthly brand performance cost-effectively with Latana

Emma tracks monthly brand performance with Latana across 1,000 buyers per market

Emma Sleep, a global D2C company specializing in sleep products, faced the challenge of finding a unified and reliable way to track its brand performance across diverse global markets. The company needed to cost-effectively reach people actively considering buying a mattress. Emma turned to the vendor Latana for a brand tracking solution to meet this need.

Latana implemented a focused setup that provided Emma with access to reliable audience data, enabling the consistent surveying of around 1,000 potential mattress buyers per month in each market. This solution allowed Emma to track its core KPIs on a monthly basis. The insights provided by Latana came at a cost that aligned with the company's internal brand measurement budget, delivering the necessary data in a cost-effective manner.

Emma