Case Study: Blinkist achieves increased brand awareness from TV campaigns with Latana Brand Tracking

Blinkist improved the performance of their TV campaigns and brand awareness

Blinkist, the app founded in 2012 that connects 6 million readers with short text and audio summaries, was running TV campaigns to boost brand awareness but couldn’t tell whether those campaigns were working or if they were risking wasted spend and lost ground to competitors. To answer this, Blinkist engaged Latana, using Latana Brand Tracking to measure awareness among its target audiences while campaigns were live.

Latana ran an algorithmic brand-tracking study (n=12,000) from Dec 2018–Jan 2019 across the US, Germany and the UK and found the TV creative successfully reached Blinkist’s target of ambitious millennials, with the UK showing the lowest awareness lift. Latana’s dashboard also revealed unexpected gains in Generation X, strong impact among higher-educated users, and in Germany a notable effect on startup employees aged 46–55—insights that let Blinkist continue TV spending with confidence.

Blinkist

Bobby Richardson

Offline Marketing Lead