Case Study: AirHelp achieves better brand campaigns and audience insights with Latana

AirHelp created better brand campaigns that will further accelerate its growth

AirHelp, the world’s largest air passenger rights advocate, needed to shift from a strictly performance-driven, ROI-focused marketing approach to effective brand marketing but didn’t have a clear view of its target audiences or how it stacked up against competitors. To avoid wasting budget on brand campaigns, AirHelp turned to Latana and specifically used Latana Brand Tracking to gain reliable, scalable insights across its markets.

Latana implemented brand tracking across 20 markets and provided an intuitive dashboard that revealed dozens of previously unknown high-performing audiences and showed where AirHelp sits versus competitors. Latana’s data identified that brand awareness is highest among frequent travelers and younger, highly educated, higher-income people, and flagged rising awareness for competitors — insights that gave AirHelp the confidence to continue and expand brand campaigns targeting those segments.

AirHelp

Felix Ecke

Marketing Manager, Germany