Case Study: ALSO Group achieves 200% marketplace purchase growth and stronger proactive security with LastPass

How ALSO Group champions proactive security for their clients

ALSO Group, a leading European IT distributor with a global expansion strategy, faced rising demand from its 145,000+ partners for stronger password and identity management to combat credential theft, password fatigue, and compliance challenges. To offer a proactive security stack alongside its phishing awareness solutions, ALSO Group selected LastPass as the first password manager in its cloud marketplace.

LastPass delivered a scalable password management solution—centralizing password storage, simplifying SSO, enabling secure sharing, and supporting compliance and flexible partner billing—while integrating with tools used by ALSO’s customers. Since launch, LastPass purchases through ALSO’s marketplace have grown 200% with consistent double‑digit month‑over‑month increases, and both organizations plan deeper collaboration on account mapping, joint marketing and enablement to sustain momentum.

ALSO Group

Raivo Reigass

European Partner Manager Cybersecurity