Case Study: Utah Museum of Fine Arts enhances its digital visitor experience with Last Call Media

Utah Museum of Fine Arts launches new digital experience in 2 days with Last Call Media

The Utah Museum of Fine Arts (UMFA) partnered with Last Call Media to architect a new digital experience as part of a comprehensive interior remodeling. The challenge was to extend the museum's visual, communication, and wayfinding efforts into its online presence, ensuring it could effectively anticipate and provide information to its diverse visitors.

Last Call Media implemented a solution that began with extensive research and strategy to understand visitor personas. Their team produced content structure, functionality prototypes, and design deliverables, which were validated during a stakeholder immersion visit. This new strategic foundation successfully informed the design and development of the museum's new website, which launched in time for their annual membership drive and museum reopening to positive feedback from the client.

Utah Museum of Fine Arts