Case Study: Finder achieves faster dynamic product comparison pages with Last Call Media

Finder launches hundreds of coupon pages before Black Friday with Last Call Media

The customer, Finder, faced the challenge of manually creating thousands of individual product and comparison pages within its WordPress CMS, a time-consuming process for its editorial staff that hindered its ability to publish fresh content quickly, especially around major sales events. Last Call Media was engaged to address this through development services.

Last Call Media developed a solution by building out Finder's custom APIs and creating a WordPress plugin to dynamically render pages directly from API data. This eliminated the need for manual page creation, allowing Finder to quickly publish hundreds of coupon pages for events like Black Friday. The results included decreased publishing costs, increased revenue from more timely pages, and improved accuracy for content such as currency comparisons.

Finder