Case Study: CEC Exchange revitalizes member engagement with Last Call Media

CEC Exchange relaunches after 2 years of low usage with Last Call Media

The customer, the CIO Executive Council, faced a challenge with its CEC Exchange platform, a members-only service that was largely unused by its high-level IT executive members. Last Call Media was engaged to help the Council team rethink their strategic approach and transform the site into a service that better showcased the key benefits of membership.

Last Call Media redesigned and rebranded the Exchange, creating a simpler and more attractive interface built around the platform's most compelling products and services. The solution, which included design and development work, was recently relaunched to incredibly positive initial feedback, successfully shifting the platform from an underutilized space to one that clearly highlights membership value.

CEC Exchange / Executive Council (Council)