Case Study: SoCIAL Lite Vodka achieves data-driven growth in the RTD market with Last Call Analytics

SoCIAL Lite Vodka leverages Last Call Analytics actionable insights to remain competitive in the highly competitive RTD canned cocktail market

SoCIAL Lite Vodka, a producer of natural canned cocktails, faced a challenge in the competitive Canadian ready-to-drink market. Their small team was exhausting time and resources trying to parse raw sales data from disparate provincial systems into actionable insights. They needed a simplified tool to provide a complete national view of the market, which led them to the vendor Last Call Analytics.

Last Call Analytics provided a unified data analytics platform that consolidated all of Canada's beverage alcohol data. This solution gave SoCIAL Lite Vodka granular, store-level insights, enabling data-driven decisions, region-specific strategies, and more confident sales conversations. The results included continuous business growth, the elimination of stock-outs, and the data-driven hiring of new sales staff in key regions.

SoCIAL Lite Vodka

Bromlyn Bethune

Vice President of Sales