Case Study: SoCIAL Lite Vodka achieves data-driven sales growth with Last Call Analytics

SoCIAL Lite Vodka expands across Canada with Last Call Analytics and adds new support in Alberta and British Columbia

SoCIAL Lite Vodka, a company producing canned cocktails with natural ingredients, sought comprehensive Canadian market data for the highly competitive ready-to-drink sector. Their small team was exhausting time and resources manually parsing disparate provincial data and needed a simplified tool to provide crucial, actionable insights. They partnered with vendor Last Call Analytics to meet this challenge.

Last Call Analytics provided a unified platform that delivered granular, national data and insights. The solution enabled SoCIAL Lite Vodka to perform competitive analysis, formulate region-specific strategies, and use the tool as a CRM for its sales team. The data revealed the need for additional sales support in key provinces, leading to new hires. Using Last Call Analytics, the company achieved continuous growth, eliminated stock-outs, made data-driven decisions, and gained confidence in sales pitches, especially during the pandemic.

SoCIAL Lite Vodka