Case Study: Bruce Ashley Group achieves data-driven sales and streamlined reporting with Last Call Analytics

Last Call Analytics optimizes Bruce Ashley Group’s reporting, organizes the team, and helps to land new suppliers

The Bruce Ashley Group, a Canadian beverage brand distributor, faced challenges with disorganized sales reporting and a lack of actionable data from its field team. Seeking to bring uniformity and gain deeper insights, they turned to vendor Last Call Analytics and its powerful sales data analytics and visualization platform to solve their CRM and data needs.

Last Call Analytics provided an industry-specific solution that streamlined reporting and organized the team. The platform delivered actionable data insights that were instrumental during the COVID-19 pandemic, helping maintain customer relationships and even land four new suppliers. The solution provided a competitive edge through data-driven decision making, giving the sales team added confidence and the metrics needed to succeed.

Bruce Ashley Group

Ryan Charkow

Business Development Manager