Case Study: Vineland Estates Winery Optimizes Sales Pipeline and Retail Strategy with Last Call Analytics

Last Call Analytics enables Vineland Estates Winery to optimize its sales pipeline and route to market

Vineland Estates Winery was struggling to gain a clear picture of its national wine sales due to an inability to analyze complex liquor board data. This left them without insight into sales performance, trends, and promotion effectiveness, forcing them to rely on outdated relationship-based sales tactics. They turned to the Last Call Analytics platform to address this challenge.

By implementing Last Call Analytics, Vineland Estates gained real-time, actionable insights into regional and even store-level product performance and promotion success. This enabled data-driven decision making and allowed their sales team to have evidence-based conversations with retailers. The solution proved critical during the COVID-19 pandemic, as Last Call Analytics helped the winery execute its retail strategy to stay afloat and find new growth channels after its restaurant and tasting room were forced to close.

Vineland Estates Winery

Allan Dupuis

National Key Accounts Manager