Case Study: Bruce Ashley Group improves reporting and data-driven sales with Last Call Analytics

Bruce Ashley Group lands 4 new suppliers with Last Call Analytics

Bruce Ashley Group, a Canadian beverage distributor, faced challenges with disorganized sales reporting and a lack of actionable field data. Their sales team used various formats to submit reports, making it difficult to track performance and gain insights. To solve this, they turned to vendor Last Call Analytics for its CRM and data analytics platform.

The solution implemented by Last Call Analytics provided an industry-specific CRM that organized the team and delivered easy-to-use data insights. This enabled data-driven decision making, helped land four new suppliers during an economic downturn, and was instrumental during the COVID-19 pandemic by providing visibility into inventory. The vendor's platform gave sales representatives added confidence and streamlined their entire reporting process.

Bruce Ashley Group