Case Study: PREMIER Bankcard Achieves Email Compliance and Competitive Insights with LashBack

How PREMIER Bankcard Reviewed and Monitored 2,000+ Emails in 6 Months

PREMIER Bankcard, a regulated credit card issuer serving customers building or rebuilding credit, needed better visibility into the email marketing activity of its affiliate partners. The company wanted to ensure compliance with CAN-SPAM and other regulations while also gaining insight into email deliverability and competitive practices. To address these needs, PREMIER Bankcard turned to LashBack and its ComplianceMonitor and BrandAlert solutions.

With LashBack, PREMIER Bankcard monitored affiliate email content for approved messaging, tracked deliverability metrics, and gathered competitive intelligence on other banking organizations. In just six months, the company reviewed more than 2,000 branded emails, monitored 194 assets across 26 affiliate partners, and improved its ability to demonstrate compliance in internal and external reviews.

Premier Bankcard

Tony McCord

Director