Case Study: Massive+Co. boosts ROI and gains a competitive edge with LashBack

How Massive+Co. Boosted ROI and Gained a Competitive Edge with LashBack

Massive+Co. is a full-service digital advertising company that specializes in client-specific campaign strategies, email deployment, lead/sale generation, and publisher management. To support growth at scale, Massive+Co. needed better visibility into traffic metrics, competitor activity, email compliance, and potential partner quality, so they turned to LashBack for help.

LashBack provided ComplianceMonitor and BrandAlert to help Massive+Co. identify compliance issues, review branded email content, and analyze competitor traffic, email content, deliverability, and partner metrics. As a result, Massive+Co. gained a competitive edge, improved remediation of CAN-SPAM and branding violations, and now monitors 40+ subclients, 25+ brand assets, and 13 active users through the platform.

Massive+Co

Zach Pritchett

Founder/CEO