Case Study: Gold Alliance achieves email compliance visibility and competitive intelligence with LashBack

Gold Alliance Uses LashBack to Find and Monitor 8,500+ Emails Sent by their Partners

Gold Alliance, a company that helps Americans obtain the financial benefits of physical precious metals, needed better visibility into the emails sent by its affiliate partners. Gold Alliance also wanted insight into competitor email activity while ensuring its own marketing efforts stayed compliant. To address these challenges, Gold Alliance turned to LashBack, using its ComplianceMonitor and BrandAlert products.

With LashBack, Gold Alliance was able to find and review more than 8,500 branded emails sent by partners, monitor 25+ domains in affiliate traffic, and generate 15+ monthly custom email performance reports. LashBack also provided competitive intelligence through a searchable database of over 100 million emails, giving Gold Alliance visibility into competitor subject lines, sending domains, and creative. The result was stronger compliance oversight and a clearer competitive edge for Gold Alliance.

Gold Alliance

Marie Gulino

Marketing Coordinator