Case Study: Commodity Centre modernises its brand and website with LaserLines Creative

Commodity Centre refreshes branding and website with LaserLines, supporting $1 billion in cargo

Commodity Centre, a leading provider of logistics and warehousing solutions for commodities, found that its marketing efforts were lagging behind its operational success and leaving it at a disadvantage against competitors. After previous unsuccessful attempts, they enlisted the help of LaserLines for a rebranding initiative and a complete website redesign.

LaserLines implemented an evolutionary rebrand, making subtle changes to the logo and typography to improve legibility and modernize the look while maintaining brand recognition. They then completely rethought the website, focusing on an improved user journey with a multi-feature menu and developing bespoke case study pages that the business development team desperately needed. The solution from LaserLines provided Commodity Centre with a refreshed visual identity and a highly functional new website.

Commodity Centre