Case Study: Collecting Cars strengthens seller engagement with LaserLines creative design

Collecting Cars supports £48 million in sales with LaserLines

Collecting Cars, an online auction platform for collectible cars, needed a persuasive sellers guide to support sales generation during its early operation. The challenge was to create a document that was both visually interesting and to the point in order to convince potential sellers to consign their vehicles. LaserLines was enlisted to assist with this crucial piece of print production and design.

LaserLines developed a professional and enticing sellers guide for Collecting Cars that adhered to their existing brand guidelines while introducing a complimentary "journey" theme using aerial photos and bespoke iconography. Following the guide's completion, which is now featured on the client's website, LaserLines also designed fully responsive email templates. The vendor's work helped the startup sell over 1300 lots amounting to £48 million in sales in 2020.

Collecting Cars