Case Study: Anabas achieves a fresh, professional brand presence with LaserLines

Anabas refreshes its brand with LaserLines in a full website redesign and multi-channel campaign

The facilities management company Anabas sought a new brand identity to better reflect its unique, experience-led approach in the market. They partnered with the design and marketing agency LaserLines to develop a fresh visual identity and narrative that would highlight their key differentiators.

LaserLines worked closely with Anabas's senior team to define their USP, which was termed "The Anabas Difference." The solution included conducting management interviews, directing a professional photoshoot, and designing a new professional and timeless website. LaserLines also provided ongoing support through emailers, signage, social content, and SEO management, resulting in a cohesive new brand presence that accurately reflected the company's world-class services.

Anabas