Case Study: Anabas Welcome elevates its digital presence with LaserLines

Anabas boosts digital presence with LaserLines across 2 brands

Anabas Welcome, a provider of corporate reception services within the hospitality industry, sought to refine and elevate its digital presence. The company engaged the design and marketing agency LaserLines to build upon its existing strengths and create a more modern and confident brand identity that would better reflect its quality offerings.

LaserLines implemented a comprehensive visual identity refresh, including updates to the color palette and typography. The agency designed and built a new website to clearly communicate the client's values, service standards, and people-first approach. A key part of the solution from LaserLines was aligning the new site with the digital presence of Anabas Welcome's sister company to create group consistency, while also introducing distinct tonal and visual elements to ensure each brand stood confidently on its own.

Anabas