Case Study: Picard accelerates product innovation with Lascom PLM software

Picard manages 1,100 products and 200 annual innovations with Lascom

Picard, a leading French frozen food retailer with a premium positioning and a large portfolio of products, faced the challenge of driving an aggressive innovation strategy while expanding globally. To manage its complex product lifecycle and support the creation of approximately 200 new products annually, Picard chose to deploy the Lascom CPG software from vendor Lascom (Aptean PLM Lascom Edition).

Lascom implemented its product lifecycle management solution to streamline Picard's innovation process and manage its extensive portfolio. While specific measurable results are not detailed in the provided text, the implementation supports Picard's global expansion and its strategy of introducing a high volume of new products each year to maintain its market leadership.

Picard