Case Study: Groupe Marcelle (Canada’s largest cosmetics manufacturer) achieves streamlined, transparent product development with Lascom’s PLM

How the leader of the Canadian cosmetic market streamlines its product development process

Groupe Marcelle, Canada’s largest cosmetics manufacturer (maker of Marcelle, Lise Watier, Annabelle and CW Beggs & Sons, producing 15 million products annually), faced fragmented product development with numerous disconnected tools that created silos and slowed decision-making. To support its ambition to join the world’s top 100 cosmetic manufacturers and enable international growth, Groupe Marcelle chose Lascom and its PLM solution to digitalize and centralize product lifecycle management.

Lascom implemented a customized, modular PLM with a centralized information repository, workflow engine, departmental modules, role-based approvals and automated checks for ingredients and claims. The Lascom solution unified data and processes, improved visibility and project tracking, reduced human errors, accelerated regulatory approvals and time-to-market, and boosted team productivity while safeguarding intellectual property — laying the foundation for scalable, international growth.

Groupe Marcelle

Simon Roy

Groupe Marcelle