Case Study: Groupe Marcelle streamlines cosmetic product development with Lascom PLM

Groupe Marcelle streamlines product development for 15 million products a year with Lascom

Groupe Marcelle, a leader in the Canadian beauty market, needed to streamline its product development process across its four brands. The company faced challenges with information flow bottlenecks and required a unified system to support its international strategy. To address this, they chose the Aptean PLM Lascom Edition software from vendor Lascom.

Lascom implemented its PLM solution to create a seamless flow of information and unite all brands on a single management system. This solution provided the foundation for Groupe Marcelle's international expansion and streamlined its design chain. The vendor Lascom successfully supported the company's complex cosmetic development processes with a scalable system.

Groupe Marcelle