Case Study: Artenay Cereals achieves 30% sales growth and faster product development with Lascom CPG

Artenay Cereals - Customer Case Study

Artenay Cereals, the leading French private-label maker of cereal bars and muesli (ISO 9001, HACCP, ~130 employees), needed to speed up new-product development and launches without sacrificing quality while competing with global brands. To manage roughly twenty concurrent developments and continual product improvements, Artenay chose the Lascom CPG solution to centralize specifications, development files and collaboration with clients and suppliers.

Lascom implemented a secure, web-based product repository with role-based access, traceability, impact analysis, templates and automatic document generation to streamline formulation and launch processes. After deploying Lascom CPG, Artenay grew sales turnover by 30% the following year, secured IFS 4 and BRC 4 certifications, and gained faster, more reliable product documentation and a clear competitive advantage.

Artenay Cereals