Case Study: Korres boosts media coverage and brand awareness with LaRue PR

KORRES earns 100B impressions with LARUE PR

Korres, a Greek beauty brand with a long heritage, partnered with LaRue PR to expand its media footprint and increase brand awareness. The challenge was to bring the brand and its founder, Lena Korres, to the forefront of the media conversation in a crowded market.

LaRue PR implemented an aggressive, multi-pronged strategy that included product seeding to top-tier publications, establishing the founder as a thought leader, and capitalizing on real-world events like a store opening. This solution delivered exceptional results for the vendor, LaRue PR, securing over 100 billion impressions and significant press coverage for major product launches.

KORRES