Case Study: Health-Ade Kombucha boosts brand awareness and sales with LARUE PR

Health-Ade Kombucha secures 14B media impressions with LARUE PR

Health-Ade Kombucha, a major kombucha producer, hired LaRue PR in 2019 to launch a public relations and media strategy. The challenge was to elevate the brand and the entire kombucha category, educate consumers on gut health, bring attention to its executive team, and ultimately drive sales.

LaRue PR implemented a multi-pronged strategy that included celebrity engagement, expert press pitching, targeted mailers, and affiliate activations. This solution secured over 60 billion media impressions, helped grow the company's retail presence from 25,000 to 75,000 stores, and contributed to nearly $250 million in annual retail sales, culminating in a $500 million acquisition. LaRue successfully established Health-Ade as a household name and a leader in the wellness space.

Health-Ade Kombucha