Case Study: Sir Manasseh Meyer International School achieves broader appeal and enrolment growth with &Larry

Sir Manasseh Meyer International School doubles enrolment in 3 years with &Larry

The vendor &Larry partnered with Sir Manasseh Meyer International School (SMMIS), a not-for-profit Jewish international school in Singapore. The school faced the challenge of broadening its appeal beyond its traditional community to ensure financial viability, needing to attract more liberal expatriate Jewish and non-Jewish families after a relocation.

&Larry conducted a brand audit and developed a new brand strategy and identity centered on the ethos "Pursuing wisdom for a better world." The solution included a redesigned logo that balanced Jewish heritage with universal appeal, alongside recommendations for curriculum and communications. The results included a doubling of enrolment over three years, with over half the students now being non-Jewish, and a 22% growth in quarterly web traffic.

Sir Manasseh Meyer International School (smmis)