Case Study: Mighty Jaxx rebrands as Mighty Verse with &Larry

Mighty Jaxx rebrands in months with &Larry

The customer, Mighty Jaxx, a Singapore-based creator of collectibles, faced the challenge of an outdated brand identity that no longer reflected its expanded vision and diverse sub-brands. They engaged the vendor &Larry for a comprehensive rebranding to create a coherent identity that would appeal to investors without losing its creative edge.

&Larry developed a new brand architecture, introducing the overarching "Mighty Verse" entity and redesigning the entire brand system with a unified skull emblem. The clarified strategy and modern identity were immediately valuable for securing investment. The new branding was successfully launched at a major convention, unifying all sub-brands and solidifying Mighty Jaxx's position as a global, future-proofed company.

Mighty Jaxx