Case Study: Everbest Shoes achieves stronger brand growth and retail experience with &Larry

Everbest Shoes achieves 3x annual revenue growth with &Larry

Everbest Shoes, a Singapore footwear retailer with substantial operations in Indonesia, faced increasing competition from international brands and needed to revamp its branding to connect with an aspirational middle class. They appointed the vendor &Larry for a comprehensive brand transformation involving brand strategy, identity, and experience design.

&Larry developed a new brand essence, "To stand tall in life," and a full brand strategy supported by a refreshed identity system. This was implemented across all touchpoints, including a redesigned flagship store with a personalized "Make It Mine" corner. The vendor-directed "Rise Above" launch campaign successfully introduced the new branding. Despite the pandemic, Everbest reported exceptional growth, tripling its annual revenue from 2020 to 2022 and expanding from 42 to 53 retail stores in Indonesia.

Everbest Shoes